Chicagoans of a certain age know this to be true. It's tough to imagine but Sears was once the Amazon of its day. They took a new commerce model that was being pioneered, productionized it, then scaled it across virtually the entire US, with massive business / cultural impact. https://twitter.com/AlanMCole/status/978303568909357056 …
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My favourite thing about Sears is that they used to sell entire houses. As self-assembly kits. https://en.m.wikipedia.org/wiki/Sears_Catalog_Home … says they sold more than 70,000 of them between 1908 and 1940
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Now which (e)mail order giant recently started to get more into brick-and-mortar stores…? Amazon is the new Sears and someone will be the new Amazon.
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