Informal software encompasses things like Excel sheets, triggers set up in a email tool or Zapier, integrations between Shopify and MailChimp, advanced use of tagging/segmenting, etc. This is morally software, it just usually doesn't have a design document or live in git.
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Microtactically, almost every Boring Old Transactional Email like a purchase receipt or similar can get improved by a) putting a little more voice in your copywriting and b) a P.S. with a clear next step.
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People are happiest with a purchase immediately on making it; that's an excellent time to ask for something like a social share.
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Most eCommerce businesses rely on an acquisition engine which burns through a relatively large number of one-and-done purchasers in the search for a smaller core of committed, loyal customers. Devote an appropriate amount of effort to maintaining those relationships.
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Also look for signs that someone is in a transitional state for the relationship and, where appropriate, nudge them in the desired way. This requires you to either spend a lot of elbow grease or be better at tying your CRM / shopping cart / email together than many. Worth it.
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Ok I'll bite. HOW DO YOU KNOW THIS????
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My first business was selling bingo card creation software to elementary schoolteachers. Halloween was the biggest holiday; secular-ish (so public school teachers in the US would still plan activities for it), during school year, and kid-focused by nature.
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How do you know?
Thanks. Twitter will use this to make your timeline better. UndoUndo
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