Among the best promotional displays I've ever seen, the local convenience store was selling this (relevantly, in Japan), next to Mother's Day chocolates/flowers (which are advertised well in advance). "Bored of flowers/chocolates every year? Get her an experience like..."
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My bet is that "Oh, hubby got me cleaning for a day instead of flowers, well, it would be poor manners to refuse a Mother's Day gift" sails straight over that objection. At which point the service provider gets into your home, cleans, doesn't steal anything, and then says:
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"Well that wasn't nearly as bad as you were expecting, was it? The whole house cleaned and you didn't need to do it. Now... just spitballing here... what if we were to do that for you, say, every two weeks? I have a menu right here and can work with your budget."
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