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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    1. Patrick McKenzie‏ @patio11 28 Feb 2018
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      “You can use it for your portfolio” rounds to nothing. You can make portfolio pieces without needing anyone’s permission and they’re easier than shippable work since they only have to be worthy of attention, not of productionizable business value.

      1 reply 10 retweets 65 likes
      Show this thread
    2. Patrick McKenzie‏ @patio11 28 Feb 2018
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      “Free for now but you pay later” is only useful in free trials, which have astonishingly low conversion rates. You need a sophisticated marketing engine harvesting a lot of attention at scale to make these work. Do you have one? Then you can consider doing that.

      4 replies 3 retweets 39 likes
      Show this thread
    3. Patrick McKenzie‏ @patio11 28 Feb 2018
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      There is substantial value in free “friendcatchers” which one uses as marketing for never-free offerings. Note that you do have to be intentional about how you turn attention for the friendcatcher into sales leads.

      4 replies 0 retweets 16 likes
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    4. Patrick McKenzie‏ @patio11 28 Feb 2018
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      Good customers travel in packs. Bad customers travel in packs, too. If you collect the attention of pathological customers with free or deeply underpriced offerings, the referrals and exposure you get will be to people offering mostly more of the same.

      2 replies 12 retweets 70 likes
      Show this thread
    5. Patrick McKenzie‏ @patio11 28 Feb 2018
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      The same is true of customers who happily pay premium rates for services. You know who they’re going to talk you up to? Peers who can afford premium rates for services.

      1 reply 5 retweets 48 likes
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    6. Patrick McKenzie‏ @patio11 28 Feb 2018
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      “How do you differentiate what you give away for free from what you charge for?” comes up in consulting, mostly from people who are very in confident that their offering has value and who are generally undercharging by orders of magnitude.

      1 reply 0 retweets 23 likes
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    7. Patrick McKenzie‏ @patio11 28 Feb 2018
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      “What would you charge for a coffee conversations?” I am not in the business of selling coffee conversations (and never was). When I was in the business of selling consulting engagements, the engagements would have deliverables, substantial prework, etc.

      1 reply 1 retweet 30 likes
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    8. Patrick McKenzie‏ @patio11 28 Feb 2018
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      Off the cuff riffing about the challenges a business faced? No charge because that was not the product; it only existed to suggest that I was capable of producing the product. If a coffee conversation went well and someone was a qualified buyer, escalate to “Want a proposal?”

      1 reply 0 retweets 40 likes
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    9. Patrick McKenzie‏ @patio11 28 Feb 2018
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      Incidentally, and this goes out to many creative friends: you need to have restrained professional confidence and boundaries. I have watched people get mad and burn bridges over “Can you come give a talk at my company?” because they were offended about being asked for free work.

      2 replies 5 retweets 61 likes
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    10. Patrick McKenzie‏ @patio11 28 Feb 2018
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      A better response to that is: “I would be happy to give you a proposal for a training engagement. What did you have in mind?”

      1 reply 3 retweets 83 likes
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      Patrick McKenzie‏ @patio11 28 Feb 2018
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      In the worst case scenario, you’re about two more questions from a hard No. Talk to a good lawyer sometime informally if you want to see someone very good at this in action. They are generally good about informally giving pointers but if you ask for a contract review Shields Up.

      3:57 PM - 28 Feb 2018
      • 5 Retweets
      • 75 Likes
      • Tim H Patrick Smith Quargl Blargl Nikete jr_jm_ce Stirling Haunt ICE Workers Allred Jorge Santos tempfolder 🇮🇱 Josh Kaufman
      6 replies 5 retweets 75 likes
        1. New conversation
        2. Yves Muya-Benda‏ @yvesmuyabenda 28 Feb 2018
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          Replying to @patio11

          I used to give out very specific actionable advice on a wide bunch of topics, giving immediate results. I shifted my attitude, not just on the question of a balance of fairness, but that often a person would act upon the advice , very much later than if they had paid me.

          1 reply 0 retweets 4 likes
        3. Yves Muya-Benda‏ @yvesmuyabenda 28 Feb 2018
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          Replying to @yvesmuyabenda @patio11

          So even if my goal was to simply help someone, the goal gets thwarted, by the fact that many take for granted what they get freely given. Too, the engagements would often escalate to time demanding scenarios, as the person saw the usefulness of the advice they did apply.

          1 reply 1 retweet 2 likes
        4. 1 more reply
        1. New conversation
        2. Scott Hanselman‏Verified account @shanselman 28 Feb 2018
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          Replying to @patio11

          @threadreaderapp unroll

          1 reply 0 retweets 1 like
        3. Thread Reader App‏ @threadreaderapp 28 Feb 2018
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          Replying to @shanselman

          Hello, this is the unroll you asked for: https://threadreaderapp.com/thread/968998688096894976.html … You can share this if you think it's interesting. Talk to you soon. 🤖

          0 replies 0 retweets 1 like
        4. End of conversation
        1. Josh Doody‏ @JoshDoody 3 Mar 2018
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          Replying to @patio11

          This is a great thread. I’m currently rethinking a friendcatcher that catches lots of friends, many of whom email, “Thanks for the thing! I used it to get another $5k!” You can probably guess how often they decide to also buy my book and/or courses to do the thing better. 😬

          0 replies 0 retweets 2 likes
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          Undo
        1. Scott Hanselman‏Verified account @shanselman 28 Feb 2018
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          Replying to @patio11

          Scott Hanselman Retweeted Thread Reader App

          Patrick and Stephanie -> https://twitter.com/threadreaderapp/status/969084141231853568?s=21 … @sehurlburt

          Scott Hanselman added,

          Thread Reader App @threadreaderapp
          Replying to @shanselman
          Hello, this is the unroll you asked for: https://threadreaderapp.com/thread/968998688096894976.html … You can share this if you think it's interesting. Talk to you soon. 🤖
          0 replies 0 retweets 0 likes
          Thanks. Twitter will use this to make your timeline better. Undo
          Undo
        1. New conversation
        2. Chiel Muurling  🤷‍♂️‏ @ChielMuurling 28 Feb 2018
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          Replying to @patio11

          @threadreaderapp unroll

          1 reply 0 retweets 0 likes
        3. Thread Reader App‏ @threadreaderapp 28 Feb 2018
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          Replying to @ChielMuurling

          Hallo this is the unroll you asked for: https://threadreaderapp.com/thread/968998688096894976.html … You can share this as much as you want. Talk to you soon. 🤖

          0 replies 0 retweets 0 likes
        4. End of conversation

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