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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    1. Patrick McKenzie‏ @patio11 28 Feb 2018
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      Businesses are not adverse to paying money for things. They’re set up to do this. They often prefer concrete, bounded, forecastable prices to unknown, unbounded risks like e.g. “We will need to hire someone to support that thing.”

      2 replies 6 retweets 60 likes
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    2. Patrick McKenzie‏ @patio11 28 Feb 2018
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      Developers have a reputation for liking free things. In part, this is a consequence of the OSS movement. Developers don’t have reputation for spending metric shed loads of money, but that is *also* a true statement of (some of) their behavior. There are many devtools companies.

      2 replies 2 retweets 28 likes
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    3. Patrick McKenzie‏ @patio11 28 Feb 2018
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      “Do it for the exposure.” You can get exposure for free on Twitter and it is worth what you paid for it. If someone ever offers this, ask to see the marketing plan and specific commitments. e.g. “We will promote you to our list of 100k email subscribers” is greater than nothing

      1 reply 5 retweets 35 likes
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    4. Patrick McKenzie‏ @patio11 28 Feb 2018
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      “You can use it for your portfolio” rounds to nothing. You can make portfolio pieces without needing anyone’s permission and they’re easier than shippable work since they only have to be worthy of attention, not of productionizable business value.

      1 reply 10 retweets 65 likes
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    5. Patrick McKenzie‏ @patio11 28 Feb 2018
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      “Free for now but you pay later” is only useful in free trials, which have astonishingly low conversion rates. You need a sophisticated marketing engine harvesting a lot of attention at scale to make these work. Do you have one? Then you can consider doing that.

      4 replies 3 retweets 39 likes
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    6. Patrick McKenzie‏ @patio11 28 Feb 2018
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      There is substantial value in free “friendcatchers” which one uses as marketing for never-free offerings. Note that you do have to be intentional about how you turn attention for the friendcatcher into sales leads.

      4 replies 0 retweets 16 likes
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    7. Patrick McKenzie‏ @patio11 28 Feb 2018
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      Good customers travel in packs. Bad customers travel in packs, too. If you collect the attention of pathological customers with free or deeply underpriced offerings, the referrals and exposure you get will be to people offering mostly more of the same.

      2 replies 12 retweets 70 likes
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    8. Patrick McKenzie‏ @patio11 28 Feb 2018
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      The same is true of customers who happily pay premium rates for services. You know who they’re going to talk you up to? Peers who can afford premium rates for services.

      1 reply 5 retweets 48 likes
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    9. Patrick McKenzie‏ @patio11 28 Feb 2018
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      “How do you differentiate what you give away for free from what you charge for?” comes up in consulting, mostly from people who are very in confident that their offering has value and who are generally undercharging by orders of magnitude.

      1 reply 0 retweets 23 likes
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    10. Patrick McKenzie‏ @patio11 28 Feb 2018
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      “What would you charge for a coffee conversations?” I am not in the business of selling coffee conversations (and never was). When I was in the business of selling consulting engagements, the engagements would have deliverables, substantial prework, etc.

      1 reply 1 retweet 30 likes
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      Patrick McKenzie‏ @patio11 28 Feb 2018
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      Off the cuff riffing about the challenges a business faced? No charge because that was not the product; it only existed to suggest that I was capable of producing the product. If a coffee conversation went well and someone was a qualified buyer, escalate to “Want a proposal?”

      3:51 PM - 28 Feb 2018
      • 40 Likes
      • J. russellsh74 sexy wealth tax Jacob Kimmel Kirk Byers Casey Zach Lykins Matt "summoning arachnogods" Olson vaibhav sagar
      1 reply 0 retweets 40 likes
        1. New conversation
        2. Patrick McKenzie‏ @patio11 28 Feb 2018
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          Incidentally, and this goes out to many creative friends: you need to have restrained professional confidence and boundaries. I have watched people get mad and burn bridges over “Can you come give a talk at my company?” because they were offended about being asked for free work.

          2 replies 5 retweets 61 likes
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        3. Patrick McKenzie‏ @patio11 28 Feb 2018
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          A better response to that is: “I would be happy to give you a proposal for a training engagement. What did you have in mind?”

          1 reply 3 retweets 83 likes
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        4. Patrick McKenzie‏ @patio11 28 Feb 2018
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          In the worst case scenario, you’re about two more questions from a hard No. Talk to a good lawyer sometime informally if you want to see someone very good at this in action. They are generally good about informally giving pointers but if you ask for a contract review Shields Up.

          6 replies 5 retweets 75 likes
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        5. End of conversation

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