One of my favorite rails gems of old:https://github.com/airblade/acts_as_enterprisey …
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I have seen fake loading improve onboarding conversion if it makes it seem like you are "customizing" the account.
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I hers that cake mixes added the 'add one egg" to make the cook feel like they were cooking.
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Non tech example. Detergent n bubbles.
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It’s a pretty common UI pattern. Sometimes it’s used for good, not evil; that is so users don’t miss important operations or have time to cancel something destructive etc.
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This. Literally slow the thing down and waste the customers time to emotionally manipulate them. We should not encourage the attitudes that lead this manipulation to be necessary.
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If it calculates your return in 832ms, you probably won't give it 35$ so easy (and special price for state returns, 25$ each). On the other side, you accountant will do the same in 40 min and bill you 3 hr - with the feeling "this guy is amazing" Perspective!
End of conversation
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TurboTax does this all the time by interjecting fancy animations showing that it’s “making sure” that the taxes are correctly calculated.
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Heard the same thing in a program that cracked the "encryption" on... excel spreadsheets, I think. Or maybe zip files. Cracked it so fast people didn't believe. They added a sleep or two.
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