I think people way underestimate individual agency and impact if directed correctly, but the form of getting impact is highly likely to look like "Do a thing which totally already exists a big better than before and apply to a new situation" than "Invent a new field in a flash."
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Some of each. History & our lives today would be quite different without the 2 world wars, Depression of 1929-35, accidental invention of antibiotics, Lenin, Stalin, Hitler, or Churchill.
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Sales which is also quite narrative driven also favors discrete, comprehensible big bang events. Product development favors continuous improvements. Guess the trick is to sell it as discrete but underneath the hood it's the culmination of a long continuous march towards product
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One trick I observe is to cast your new product as its own product category. Of course, making a great product that sells is already hard. Making the market believe it is its own product category is 10x harder.
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Many narratives do favor broader patterns. If anything, individual events comprising them are often merely details mustered in supporting arguments for the narrative. That said, I agree regarding the central role of incremental change.
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Power law is the truth. Few discrete outcomes overpower years of incremental optimizations.
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