As long as we're talking about multi-billion dollar IP-based businesses that were functionally nothing ten years ago: Did anyone expect Marvel to reinvent the entire world's understanding of how movies worked as an art form ("shared universe w/ continuity")?
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Well, as a counter example there are teams of Dungeons and Dragons and Star Wars novels. Disney seems to be trying with Star Wars, but I’m not sure they will pull it off. Not enough depth and broadly recognized lore there, even with fans.
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Meanwhile basically everyone my age knows who Venom is.
End of conversation
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