As long as we're talking about multi-billion dollar IP-based businesses that were functionally nothing ten years ago: Did anyone expect Marvel to reinvent the entire world's understanding of how movies worked as an art form ("shared universe w/ continuity")?
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Just read the same thread; link:https://twitter.com/insanityreport/status/961667297281703936 …
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Iron Man is one thing, but what surprises me is that people go to Ant Man and Doctor Strange. I sure didn't. That's the power of the MCU.
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Everyone loves a good underdog story! And I'm sure there's something about the group's diversity that resonates well (raccoons must be pleased)
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How many superhero movies do we have today compared to before X-Men launched?
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