I do not understand the enthusiasm with which people in the technology industry attempt to debate e.g. (without loss of generality) the security policies of large companies with the people who control those companies' social media accounts. (This happens a lot.)
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This is one of the "If you've never seen people who are really good at business development or sales work you probably understimate the intellectual content involved in productionizing the above two tweets" thing.
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(You also might be overestimating how hard it is to do; much of the hard part is taking it it from artisanal-bespoke-connections-at-need to build-a-predictable-business-process-around-it.)
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