I do not understand the enthusiasm with which people in the technology industry attempt to debate e.g. (without loss of generality) the security policies of large companies with the people who control those companies' social media accounts. (This happens a lot.)
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And then finding contact information for that named individual and successfully routing a message to them that they will read and act on, because that is what professionals do.
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This is one of the "If you've never seen people who are really good at business development or sales work you probably understimate the intellectual content involved in productionizing the above two tweets" thing.
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(You also might be overestimating how hard it is to do; much of the hard part is taking it it from artisanal-bespoke-connections-at-need to build-a-predictable-business-process-around-it.)
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don't large organisations devote considerable effort to keeping cold callers away from effective individuals, because otherwise they'd never get any work done?
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Large organizations devote considerable efforts to gatekeeping. The most important difference beteeen a gate and a wall is that being closed all the time is a failure mode in a gate and, hence, in the gatekeeper.
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