If circumstances in life force you to talk to the general counsel of Domino's Pizza, asking the delivery driver to route a message to them is not going to be instrumentally effective at getting that letter to them.
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I feel like this is a *blindingly* obvious insight but when the phone is in one's hand and Twitter is open and one is in a venty venty ranty ranty Twitter mood one can convince oneself that maybe the social media intern has an escalation pathway to security engineering managers.
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Instrumentally: starting on the very bottom rung of an org chart, at someone who is in a role which measures tickets-per-hour, is selecting to engage with a process which is designed to not result in escalations to someone who does not have a tickets-per-hour quota.
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Socially speaking: if you work in the tech industry and have the professional background which would allow you to provide things of genuine value to senior folks at large companies, you are in a much better situation in life than social media operators. Exercise noblesse oblige.
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Professionally speaking: there is virtually no one in the tech industry who would not benefit from developing the understanding of how target organizations work and how to go from "I want to cause org to X" to "I should probably talk to
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And then finding contact information for that named individual and successfully routing a message to them that they will read and act on, because that is what professionals do.
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This is one of the "If you've never seen people who are really good at business development or sales work you probably understimate the intellectual content involved in productionizing the above two tweets" thing.
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(You also might be overestimating how hard it is to do; much of the hard part is taking it it from artisanal-bespoke-connections-at-need to build-a-predictable-business-process-around-it.)
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Isn't this just public shaming in the guise of "a conversation"? I don't mean that in a universally bad way, this can be a valid tactic to get big businesses to change. They often care about appearances.
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I've gotten action from large organizations on Twitter that I haven't gotten from talking to employees. I've had employees request I use Twitter to accomplish something they want done, but can't get management to act on.
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