That is pretty much exactly the way to do a price increase in SaaS: grandfather in old customers, raise prices for new ones, announce this plan slightly in advance of the changeover date (to benefit from creating urgency for signups who were on the fence).
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I use wealthfront and think that “a computer picks your investments and, since it can do this for arbitrarily high numbers of people in parallel, charges you very little for this service” is fundamentally the right model for almost everyone.
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The only interesting question for most people is whether “roboadvisors” are the best way to deliver that model or whether e.g. target date retirement funds from Vanguard are.
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Have a referral code to share so you can benefit from this PSA? Your rec is a reason why I’m signing up
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Thanks! I don't accept money for promotion, partly as a matter of policy (my reputation as an honest broker is worth far more than affiliate commissions) and partly because if I'm going to "work" for money I'm going to charge a metric truckload more than that works out to.
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If I'm nitpicking I would have made it end of March 31 to avoid April Fool's announcement confusion
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Their senior eng people have been jumping ship lately, this is just another sign things are not great.
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...And here I was, ignoring that "A note from Wealthfront's CEO" email.
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