Paraphrasing a conversation I most recently had on HN but have with engineers a lot. "Does cold email work?" "... Does caching work?" "Yes, of course caching works." "So caching works all the time?" "No, of course not." "Then how do you know that it works?" "... What?"
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There are plenty of ways to be a lot better at cold outreach than most people; it isn't *quite* as straightforward as ordering a pizza. There's a bit of art and science to it, much like caching. The people who are good at it are really, really, *really* good at it.
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(And yeah, if you are absolutely opposed to caching for whatever reason, you can have a great career and never touch it once. You're going to have to make some choices and pay some prices, much like refusing to implement any obviously widely useful technology, but it is doable.)
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as a content marketing manager; I get lots of shitty cold emails which are annoying. but I actually enjoy the good ones. some made my day. and it actually takes a surprisingly small amount of effort – just show me that you took the trouble to actually look me up
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I don’t think cold email is evil but I think the eng mgr analogy is a bit confused. The people getting pitched there are arguably not in the biz of being recruited. Doesn’t matter what the biz of the pitcher is—just like doesn’t matter what your biz is when you call pizza guy.
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