Thread includes some of the most perceptive public writing I've seen on social media as a professional strategy. (Though: follower counts get put into spreadsheets by people who think they're indicative of reality, and spreadsheets can create a reality where none exists.)https://twitter.com/SwiftOnSecurity/status/957830379968352257 …
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Replying to @patio11
Question for you Pat: given that the NYT article suggests there is value in fake followers (low engagement notwithstanding), should startups consider buying them as social proofing? The avg. customer (even b2b) won't check follower validity if they aren't buying advertising.
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Replying to @awebofbrown
I think that social media is overrated as a channel for most businesses outside from B2C where tastemakers run rampant, and then the social media strategy you want is not "buy followers" but rather "pay tastemakers to make taste."
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