Seeing Like An Enterprise is a book which needs to exist, incidentally.
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How do ppl end up with a lot of fake followers by accident? That NYTimes article inspired me to check http://twitteraudit.com ; I'm at 97% real, but still, over 1000 fake followers? How? Also, I have friends at only ~75-85% real but I'm p. sure they'd never buy followers...
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Fake followers are a product and one attribute of that product is plausible deniability (of the fakeness), so producers of fake followers will attempt some scalable methods for making their product look plausibly real.
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Question for you Pat: given that the NYT article suggests there is value in fake followers (low engagement notwithstanding), should startups consider buying them as social proofing? The avg. customer (even b2b) won't check follower validity if they aren't buying advertising.
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I think that social media is overrated as a channel for most businesses outside from B2C where tastemakers run rampant, and then the social media strategy you want is not "buy followers" but rather "pay tastemakers to make taste."
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When I started building my business (let’s call it January 2015, when I started writing Fearless Salary Negotiation), I had 300-ish twitter followers. Now I’m only up to 1k. Meanwhile, my mailing list has grown from 0 to 13k+. The disparity in growth rates is not a coincidence
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Reminds of a company a couple years ago (Mattermark?) that offered investment advice based on social signals for startups. I found it quite ridiculous then
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