This is an incredibly important lesson, and one which is counterintuitive for a lot of people in SaaS, because you *almost never* hear from your best users.https://twitter.com/jasonlk/status/955645348361396224 …
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A thing that I think more companies should flagrantly steal from Twilio is making programs which allow your best users to self-identify and then actively cultivating them.
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How does Twilio let users self identify as high value?
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This is early but promising: Using PCA to arrange accounts by feature usage, then overlaying LTV with color coding. Enables inspecting behavior within regions of higher and lower value.https://twitter.com/rjs/status/928423029822164993 …
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