Translation: When I ask a startup why they suddenly started growing, they almost always say “We got serious about picking and hitting KPIs.” You need to be picky and focused about what you work on when you’re small. Commentary: Very, very true, even for large values of small.https://twitter.com/djtokyo/status/953839377872031746 …
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Translator’s note: KPIを絞る is such a wonderful phrase. I’m not sure I did it justice.
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Part of the joy and terror of marketing is you only have to get good at one channel [through a very high ceiling] ... but you probably can’t predict which one ex ante.
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This surprises me. I expected that a far more common story would be "we tried N things, and we know that something worked, but we have no idea which of the N it was...".
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If you can’t measure everything that’s normal but if you can’t measure anything that’s, well, not maximally conducive to a successful career in marketing software.
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