A written offer isn't a deal, either, not by a long shot. Whether a written offer is customarily granted temporary exclusivity varies by the market, deal, etc. But "I really like what you're doing and want to learn more / keep in touch"? That's not a commitment.
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Another thing that negotiators do is ask "So who else has expressed interest in this?" This is a question that you have no moral obligation to answer simply because someone has asked it while sounding natural. That is, literally, their job.
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