Frustrating thing I hear from engineers frequently: "Marketing is just lying." Marketing can be telling the truth until you're blue in the face. It's about doing it consistently, at scale, in a variety of ways, for different audiences, on a sustained timescale.
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The notion that marketing is about lying is so damned frustrating. Bad marketing often is. The very best marketers - especially those who want repeat business - are often extraordinarily good at conveying truth.
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As
@m2jr says, be the best and then “syndicate the truth”
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I would argue that
@Tarsnap is in fact more immediately useful to most of its target user base than mathematics is. -
mathematics are required to compute what a picodollar is
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Somebody told me that “all the emails just make you look bad and won’t convince anybody to buy. Let the content speak for itself” last month. We sold $158,000 in memberships that day. A company record. “Thanks for the tip!”
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I recently saw some really obnoxious emails (coupon book of "BUY NOW AT 50% OFF!!!" level obnoxious) get a 6% conversation rate. 6%!!! On an email that essentially has product cards. Marketing works.
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1/. Scientists need to to use their math and logic skills to understand our monetary system so they can better defend government investment in science, including gov aggressively addressing rapid ecological collapse.pic.twitter.com/KuSnWFCCbL
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<additionally insert pet peeve about most people not even understanding that marketing is more than advertising />
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Quickest way to understand the value of marketing is trying to build your own product.
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