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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    1. Patrick McKenzie‏ @patio11 9 Jan 2018
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      Frustrating thing I hear from engineers frequently: "Marketing is just lying." Marketing can be telling the truth until you're blue in the face. It's about doing it consistently, at scale, in a variety of ways, for different audiences, on a sustained timescale.

      40 replies 233 retweets 1,001 likes
      Show this thread
      Patrick McKenzie‏ @patio11 9 Jan 2018
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      "If your product is good enough it doesn't need marketing." Is your product better than math? MATH needs marketing. Every year, a new crop of doesn't-know-math humans is born and we have to convince them that actually being able to understand the universe is a useful skill.

      8:04 PM - 9 Jan 2018
      • 364 Retweets
      • 1,112 Likes
      • Jey Kottalam p4v4n the network is just an abstraction layer SEO Garrett Thomas Howe Kalvis Cyrus (High-Risk Edition) Lexi Carter thrd
      32 replies 364 retweets 1,112 likes
        1. New conversation
        2. michael_nielsen‏ @michael_nielsen 9 Jan 2018
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          Replying to @patio11

          The notion that marketing is about lying is so damned frustrating. Bad marketing often is. The very best marketers - especially those who want repeat business - are often extraordinarily good at conveying truth.

          4 replies 5 retweets 46 likes
        3. Jason Crawford‏ @jasoncrawford 9 Jan 2018
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          Replying to @michael_nielsen @patio11

          As @m2jr says, be the best and then “syndicate the truth”

          0 replies 1 retweet 9 likes
        4. End of conversation
        1. New conversation
        2. Colin Percival‏ @cperciva 9 Jan 2018
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          Replying to @patio11

          I would argue that @Tarsnap is in fact more immediately useful to most of its target user base than mathematics is.

          1 reply 1 retweet 4 likes
        3. Kim Yo Jong OnlyFans Premium Subscriber‏ @EliasDoesTech 9 Jan 2018
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          Replying to @cperciva @patio11 @Tarsnap

          mathematics are required to compute what a picodollar is

          0 replies 0 retweets 7 likes
        4. End of conversation
        1. New conversation
        2. Joel  ⛈‏ @jhooks 9 Jan 2018
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          Replying to @patio11

          Somebody told me that “all the emails just make you look bad and won’t convince anybody to buy. Let the content speak for itself” last month. We sold $158,000 in memberships that day. A company record. “Thanks for the tip!”

          1 reply 1 retweet 33 likes
        3. AzureCrimson‏ @AzureCrimsonE 10 Jan 2018
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          Replying to @jhooks @patio11

          I recently saw some really obnoxious emails (coupon book of "BUY NOW AT 50% OFF!!!" level obnoxious) get a 6% conversation rate. 6%!!! On an email that essentially has product cards. Marketing works.

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. New conversation
        2. Kathryn Cannon‏ @katiecannon2 10 Jan 2018
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          Replying to @patio11 @DiracWinsAgain

          1/. Scientists need to to use their math and logic skills to understand our monetary system so they can better defend government investment in science, including gov aggressively addressing rapid ecological collapse.pic.twitter.com/KuSnWFCCbL

          1 reply 0 retweets 2 likes
        3. Kathryn Cannon‏ @katiecannon2 10 Jan 2018
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          Replying to @katiecannon2 @patio11 @DiracWinsAgain

          Kathryn Cannon Retweeted Jeff Carter

          2/.https://twitter.com/jeffcrtr/status/949426152258572295 …

          Kathryn Cannon added,

          Jeff Carter @jeffcrtr
          Many great points by @StephanieKelton here. To pick one: “We’re in real trouble, as a species, if we’re waiting around for a budget score from CBO that tells us we can do something on climate because it won’t add too much to future deficits.” https://www.christiancentury.org/blog-post/practicing-liberation/deficit-doesnt-matter …
          0 replies 0 retweets 3 likes
        4. End of conversation
        1. New conversation
        2. Andreas Klinger  ✌️‏Verified account @andreasklinger 14 Jan 2018
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          Replying to @patio11

          <additionally insert pet peeve about most people not even understanding that marketing is more than advertising />

          1 reply 0 retweets 1 like
        3. Kuldar‏ @kkuldar 14 Jan 2018
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          Replying to @andreasklinger @patio11

          Quickest way to understand the value of marketing is trying to build your own product.

          0 replies 0 retweets 3 likes
        4. End of conversation

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