"If your product is good enough it doesn't need marketing." Is your product better than math? MATH needs marketing. Every year, a new crop of doesn't-know-math humans is born and we have to convince them that actually being able to understand the universe is a useful skill.
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Patrick, (in your copious spare time!) you really should write an article about engineers' self-perceived identities as Truth-Seekers and how that perception conflicts with their perceptions of Sales & Marketing as Mistruths....and subsequently hinders their success & careers.
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Too often engineers mistake 'storytelling' as the gratuitous maraschino cherry atop the ice-cream sundae -- when really, storytelling is how you arrange the sundae from the banana to the ice cream to the whipped cream to the cherry.
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It's manipulating the consumer.
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Good, ethical marketing is about demonstrating empathy by meetings needs, values alignment and exchange, and providing consumers with information to make informed decisions. Nothing does this better than telling the truth about a good product.
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If you have to lie as a marketing move, its probably because an engineer somewhere underdelivered.. Telling the truth is easily the best and most repeatable successful marketing strategy.
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Wooo, shots fired! IMO sales people should describe the product (current - not exaggerated, never future state), flaws or not. It’s not because “an engineer under-delivered”. Products evolve, over-selling paints everyone into a corner.
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What's your favorite book on marketing for engineers? I really like https://www.amazon.com/Marketing-Scientists-Shine-Tough-Times/dp/1597269948/ …, but it's aimed at scientists. thx
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It doesn’t help that there are a TON of marketing charlatans out there. Working against that, as well as the fact that many people don’t understand what marketing is can be super frustrating
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There are also a ton of engineering charlatans out there too, but they don't get the same treatment?
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