I think that concern is accurate (again), if you look at the cryptocurrency/blockchain industry/community. Technical risk ≫ marketing risk.
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Though the next step is: decide you ain't gonna build it after all, and run away with the money. This seems to be the basis of most ICOs, for example.
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I am very comfortable promising that I will deliver on something I know I can build, but I feel very uneasy making false claims or creatively stretching truth about the current status of a project to please a stakeholder.
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Yep, one big mistake I made was making the product before even trying to sell it. Lesson learnt is to sell first then build, and only once you have people paying for it.
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I think peoples' concerns have less to do with technical or market risk, and more to do with the fact that we've heard all sorts of grand promises before. Just because you have a charismatic salesperson pitching doesn't mean you can or will follow through on promises.
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It's easier than ever for people with no business/technical experience to promise the moon and not follow through - disillusionment w/ so many Kickstarter projects is evidence of this. Separating the charlatans from the well-meaning naive people and the legit projects is tough!
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This view becomes problematic when software guys move into high-tech hardware.
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