This is a fact of the business model and is slightly less inevitable than gravity. A lot of firms struggle mightily at the plateau. It saps momentum/morale. (Not a *terrible* place to be; many companies are cash cows by it. But many founders/teams are not jazzed by milking.)
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You’ve got the same four levers that you always have in a low-touch SaaS for raising where you asymptote to: Churn rate: decrease it. Conversion rate: increase it. Price: increase it. Acquisition (new traffic / users) increase it.
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Price is the only one of these which is trivial to change. Have I mentioned recently that “charge more” is not just my mantra but also the most stupidly and universally effective tactic I have employed in my career?
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