“Falsehoods Programmers Believe About Names”, by @patio11, continues to be a worthwhile and useful read for programmers and non-programmers alike: http://www.kalzumeus.com/2010/06/17/falsehoods-programmers-believe-about-names/ …
(Although that post used to have a useful comment thread, which seems to have disappeared?)
I nixed comments on my blog but since I have the DB backup somewhere I might try to get them restored on that post sometime, since they did add value.