(It’s irrational because if I had $500 in my pocket I would never choose a single undiversified airline stock and the most valuable way to spend points is generally “instead of transferring money from pocket to pay for planned use of services spend points instead.”)
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The goal is to keep you coming back as cheaply as possible. Miles/points can be arbitrarily restricted and devalued; shares cannot.
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They don’t want a long term relationship. They want you to spend as much of your travel budget with them as is possible.
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sooo you wished they ICO'ed?
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Man, that’s a leap of faith.
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You make a good point. It used to be more like this. Shareholder incentives etc. The trend (a la FB, SNAP etc) is to reduce influence of shareholders, and distance them from other stakeholders. Most investment platforms hold shares in nominee accounts, further diminishing rights.
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Most modern public companies want their customers to be loyal but not to feel any semblance of power by investing. It may be the first market cycle we’re really seeing this, and the rise of cryptocurrencies in 2017 is a symptom of it. Something
@jimcramer et al ought to discuss.
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The airlines and hotel companies could definitely implement this, and I’m sure there would be takers. Very interesting idea!
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I've always felt like the design of reward programs should be helmed by actual designers, right now I assume it's marketers & biz types and they aren't especially creative. Could generate way more loyalty w/a bit more elbow grease.
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Points are irrational as the entire premise it to get you to pay more for something than makes sense in exchange for a reward that is smaller than the additional cost you pay.
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