In "Ooh that is a clever use of Internet technology by a firm I wouldn't have expected to be that savvy": a bank which (for silly reasons) thinks they want me as a private banking client a) sent a letter and b) cookied my browser then retargeted me with an ad about the letter.
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(Private banking = a modestly more personalized version of banking targeting the upper middle class, below their offerings for really, really wealthy folks. For reasons which are opaque to the bank, I'd be a poor fit for the offering.)
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Replying to @patio11
There's a book deal in you taking up the offer and using the service exhaustively for a year. You have better things to do, but I'd really enjoy that book.
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So while they sell the James Bond-ness of this sort of offering, it is actually really, really boring. It's like big megabank services but you have someone who a) knows your name b) attempts to sell you things and c) might occasionally be useful for working the bank for you.
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