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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    Patrick McKenzie‏ @patio11 10 Dec 2017
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    In "Ooh that is a clever use of Internet technology by a firm I wouldn't have expected to be that savvy": a bank which (for silly reasons) thinks they want me as a private banking client a) sent a letter and b) cookied my browser then retargeted me with an ad about the letter.

    3:47 PM - 10 Dec 2017
    • 3 Retweets
    • 25 Likes
    • Tony “0-Chill ” Ropson Rob Deutsch Brett Evans Kevin Riggle ダークソール D. Valley Zachary Reiss-Davis p. santos Lynne Tye
    3 replies 3 retweets 25 likes
      1. Patrick McKenzie‏ @patio11 10 Dec 2017
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        (Private banking = a modestly more personalized version of banking targeting the upper middle class, below their offerings for really, really wealthy folks. For reasons which are opaque to the bank, I'd be a poor fit for the offering.)

        4 replies 2 retweets 8 likes
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      1. Patrick McKenzie‏ @patio11 10 Dec 2017
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        Replying to @einarvollset

        No, they cookied me because they had a necessarily-tied-to-KYCed-identity session available due to my routine use of another product. Again, brilliant.

        0 replies 0 retweets 3 likes
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      2. Patrick McKenzie‏ @patio11 10 Dec 2017
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        Replying to @philiphodgen

        I don't know, I would bet "probably effective." The thing which impresses me is it implies they have a CRM, a physical paper delivery pipeline, and their core banking application all working in concert for a marketing goal. That's... far above average savvy, even in tech.

        1 reply 0 retweets 12 likes
      3. Florent Empis‏ @FlorentE_ 13 Dec 2017
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        Replying to @patio11 @philiphodgen

        I run a marketing business that handles similar scenario. Often the challenge is getting all parties to sit around the table & realise that team X won't loose territory to team Y but that by working altogether we create value for all involved parties

        0 replies 0 retweets 0 likes
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      2. Kamil Choudhury‏ @kchoudhu 11 Dec 2017
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        Replying to @patio11

        @AmericanExpress is great at this kind of stuff. The technical side at least. The business side is still questionable.

        1 reply 0 retweets 2 likes
      3. Kamil Choudhury‏ @kchoudhu 11 Dec 2017
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        Replying to @kchoudhu @patio11 @AmericanExpress

        Why yes, I *did* get your offer for 10K free MR points, let me take advantage of the offer without carrying a balance.

        0 replies 0 retweets 0 likes
      4. End of conversation
      1. 🅼 🅰🆁🅺 🅼🆄🅶🅶🅴🆁🅸🅳🅶🅴‏ @Mark_Muggeridge 11 Dec 2017
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        Replying to @patio11

        As someone who works with such things, the CRM, paper delivery, cookie combo is very clever and rare.

        0 replies 0 retweets 0 likes
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