An exhaustive list of all ship dates I have announced where I did not come to regret announcing the ship date in advance: [ ]https://twitter.com/redman/status/935547391716945921 …
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Note that you can certainly announce a date in advance in a pre-sales/etc sort of circumstance given that the product is ready and mechanisms are pretty much locked in to ship on that particular day.
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also: AAAAAAH we absolutely must ship this feature before the ship date, everybody will want to use it *ship date comes* *barely anybody signs up* *actual users don’t care about the special feature*
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Patio, I love you!
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