Heads you hit the date and nobody cares because nobody cares about your ship dates. Tails YOU LYING LIAR NOW YOU'VE RUINED CHRISTMAS.
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Note that you can certainly announce a date in advance in a pre-sales/etc sort of circumstance given that the product is ready and mechanisms are pretty much locked in to ship on that particular day.
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End of conversation
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How do you balance the rest of the business 'needing' solid dates?
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@patio11 held a live AMA on Zoom for@ProductHunt hackathon participants. This quote came from that AMA
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That array is filled with a bunch of failed startups during my career.
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I like to pretend I’m a time traveler and announce the ship date after it has passed. :)
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