fancy email campaign workflows are programming but without the benefit of being able to actually write the code it's kind of horrible tbh
~200 lines of Ruby. (I've written it for a number of places but unfortunately don't own the IP to any of them anymore.)
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My usual approach was punting deliverability to an ESP which could work through ActionMailer (like our buddies at PostMark).
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Then you write ~2 methods per email: one which calculates "Should I fire this email off today?" and one which, given user, writes mail.
End of conversation
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