How do you even fulfill that much product in 18 months from a standing start? $750k of product every single day. Wow.https://twitter.com/triketora/status/924371587482181635 …
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There might be some level of individualized product development for the new brand (not *entirely* white labeled) but fairly minimal.
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Cookie-cutter white labeling. This is all just branding; the actual products and channels are probably well established.
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So reading a bit more they describe it like a contract manufacturer and a contract fulfillment center, which means I undershot on complexity
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The words “moral equivalent” are extraneous. White labeling, channel setup, etc is how products are launched. Material costs are marginal.
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