The context is about corporate cultures and documents with the word Values literally written on them, but thought generalized more broadly.
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Now, in startupdom at least, “prioritize execution speed” is boring enough to round to whitespace unless you’re very specific re: tradeoffs.
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A decent technique for identifying non-vacuous values, and for sales generally, is to allow people to genuinely disqualify themselves.
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"We don't work with assholes" is the "We don't use outdated technology" of values; it doesn't actually expect anyone to self-disqualify.
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There exist many non-vacuous statements one could make, though, where people of good will could reasonably select to either side of line.
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Here's a good one: "We are enthusiastically compliant with legitimate authority" is something that is legitimately controversial in startups
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You could find folks in the industry who'd say "Absolutely that describes my company" and other folks who'd say "Compliant? Is that ironic?"
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Sidenote: some of the issues tech, broadly construed, has with the wider world are caused by values that neither side acknowledges having.
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Here's a thing reasonable people can disagree on, and it underlies A LOT of discontent: "Technology is [more/less] important than politics."
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End of conversation
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