I wonder how the staying power of successful SMBs compares to that of successful big companies. Huge % of Fortune 500 from 50yrs ago is gone
I think more likely to "join the family business" in the sense of joining an author or acting family; foundation for creating own IP.
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I also think that most folks in our circles who run one logical business w/ continuity of control/ownership probably will not have one app.
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A software business conducted on the scale of years creates many assets. Some dry up, some are sold, some get reinvestment, etc.
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