This is one of the ways in which you can intentionally expose yourself to upside of technology because search gives all writing more impact.
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I'm not just talking about blogging, although that has historically been big for me. I get stupid leverage by writing internal docs.
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I also receive stupid amounts of leverage-per-unit-effort from e.g. a coworker who has a "What I learned today" list that she updates.
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How do you justify initial cost of the write up?
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