Representative example: forlorn twenty-something after work thinks "'I guess I could do it for maybe 3 years' was more than 3 years ago."
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I think I've seen variations on this exact copy from ~3 sites. It understands the target market so, so, SO well. (I was once in it.)pic.twitter.com/Hag0KsZGjA
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If it's so impactful, it's because there's many people with the exact same experience, which will result in similar copy.
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Example, as a programmer, what do these phrases conjure: "that's a feature", "we'll just add some temporary code", "it works on my machine"?
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