Given that you only have two minutes of someone's attention, you'd rigorously cut that to be only things which provide positive signal.
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The "Here's why" part of that pitch is really, really important.
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If you have more awards than you have customers, that is almost never a positive signal.
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The company won a pitch competition? I, too, enjoy fantasy roleplaying. Do we also share a mutual interest in running businesses IRL?
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A lot of pitches include far more detail on how the company is positioned vs $COMPANY_NO_ONE_USES versus how it plans to get anyone to care.
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If you're in machine learning/blockchains there are quick handshakes available to convey "No, really, I have actually worked in this field."
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That is a pretty important thing to do; the "hotter" a space is perceived to be, the lower quality the median pitch in it was.
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End of conversation
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Have any of these failed-start-up-copying start-ups become major success stories, with large profits?
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