You wouldn't think half of pitches would be improved by "Brag More; You've Earned It" but that appears to be true.
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"Going viral" is not an adoption plan. Neither is "SEO / content strategy / AdWords." I would almost prefer "No idea at present at all."
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If you have a 2-sided asymmetric marketplace, you should probably say which side you're attacking first and what the plan is to fake other.
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I was remarkably intrigued by companies which had a pitch that was "Remember $NOTORIOUS_FAILURE? It's time to try it again; here's why."
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The "Here's why" part of that pitch is really, really important.
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If you have more awards than you have customers, that is almost never a positive signal.
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The company won a pitch competition? I, too, enjoy fantasy roleplaying. Do we also share a mutual interest in running businesses IRL?
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A lot of pitches include far more detail on how the company is positioned vs $COMPANY_NO_ONE_USES versus how it plans to get anyone to care.
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If you're in machine learning/blockchains there are quick handshakes available to convey "No, really, I have actually worked in this field."
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That is a pretty important thing to do; the "hotter" a space is perceived to be, the lower quality the median pitch in it was.
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End of conversation
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