Minor heresy: the phrase "side hustle" presupposes an oppositional relationship with authority and devalues professional work out of 9to5.
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It took me a long time after owning a business to identify with being a business owner, so I think I get the desire to self-diminish scope.
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But since words with class associations have actual on-the-ground consequences when you run into people who don't "hustle", careful w/ them.
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Speaking at conferences and authoring books is explicitly part of a university professor's job, though.
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Depending on the institution, sometimes consulting is too - some universities take seriously their role as "providing knowledge to society".
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