We underestimate the population-wide increase in failures in task success caused by subjectively minor increases in cognitive complexity.
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I did a whole talk about it, https://m.youtube.com/watch?v=sQP_hUNCrcE …
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Oh my god, yes, this came up over and over in twilio user tests
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It's a hard sell because removing a 45s barrier will take longer than the time that will be cumulatively spent on said task over a lifetime
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If you rationalize it, sure. Otherwise it's not just shaving 45s, it's eliminating cognitive tax too. E.g. introverts do this all the time.
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The Design of Everyday Things covers this very well. People often think they're the dumb ones, when in reality the design is the blocker.
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