Engineer: "I just bought a refrigerator yesterday. Why, why, why do you show me refrigerator ads?" Me: You've been out-mathed by a marketer.
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and they fix this problem within a week of purchase, the base rate of refrigerator purchase given you bought a refrigerator yesterday is
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about 2.9e-3. i.e. You're at literally a 10X relative risk of buying a refrigerator today.
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Makes a lot of sense. But most retargeting campaigns simply suffer from poor setup.
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If that's the goal, the ads should be focusing on "Unsatisfied with your new fridge? It's not too late!" - are they?
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