Engineer: "I just bought a refrigerator yesterday. Why, why, why do you show me refrigerator ads?" Me: You've been out-mathed by a marketer.
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If you assume that 2% of refrigerator buyers suffer buyer's remorse, a DOA fridge, or a "Well actually that doesn't work for me" from spouse
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and they fix this problem within a week of purchase, the base rate of refrigerator purchase given you bought a refrigerator yesterday is
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