I think they tend to overestimate the complexity of (man) engineering artifacts and underestimate the difficulty of producing them.
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One problem is that jump-the-hoops is a lot like guess-the-parameter, except you get errors next year instead of in three seconds.
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And eventually you learn how to deal with that, but it's intimidating before you grow an appropriate set of cognitive models.
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Some businesses are simpler and easier than others!
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The misconceptions don't have equal impact. Plus, many devs are looking to start businesses, few execs are looking to become devs.
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That's something you learn on the job, along with not to underestimate the complexity of developing software...
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