An attendee at #microconf suggests a bifurcated content strategy. I call these "pillar content" and "billet" content.pic.twitter.com/JP9Z3buMEy
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My informal goal at Stripe for pillar content is "People will cite this, by name, in ten years." Should that be *all* your output? Noooo.
If you are only capable of producing heartbreaking works of staggering genius you'll lose a lot of leads to websites that bother showing up.
is your word billet, biller or something else?
Biller. (Like "dollar bills yo" or "send the invoice" biller, depending on one's preferences.)
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