If you are doing a marketplace business, please be aware that the distinction between revenue and GMV is widely used as a shibboleth.
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A bright ten year old can see through this plot. It is so obvious that VCs/etc aggressively filter on anyone who conflates the two.
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If you are lucky, you will get the distinction between the two explained to you, once. You will *not* get a third chance.
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I’ve found that I always have to just quote both, in the same breath.
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at first I tried to just quote revenue, but it just lead to confusion (even with VCs)
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I've seen this recently...not sure who they think they're fooling, but a good marketing number I guess
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