"Content creators aren't paid enough" is one of those lines which is symptomatic of the problems that "content" branding causes.
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Replying to @patio11
"Content" subsumes both dross-at-scale operations, hard journalism, and scalable education about things that matter.
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Replying to @patio11
I think dross-at-scale is, societally and operationally, worth precisely what bottom-feeding advertisers are willing to pay for it.
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Replying to @patio11
It is perhaps unfortunate for some news organizations that they relied upon cross-subsidy from their house dross operations to do news.
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Replying to @patio11
But be that as it may, if one is not in the dross-production business, one should probably not attempt to engage in the business model.
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Replying to @patio11
Dross-at-scale operations, for example, know they're in a Faustian bargain with their acquisition channels and are totally cool with that.
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Replying to @patio11
If you're not, you really, really need to build both a) brand and b) channel (or habits equivalent to one) separate from AppAmaGooBookSoft.
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Replying to @patio11
(In many cases, that means -- and I know this fills many people with horror -- an "email list.")
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You also need to be producing something which you can sell, to people who have money to buy the thing, in quantities that cover your costs.
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