"Content creators aren't paid enough" is one of those lines which is symptomatic of the problems that "content" branding causes.
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Dross-at-scale operations, for example, know they're in a Faustian bargain with their acquisition channels and are totally cool with that.
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If you're not, you really, really need to build both a) brand and b) channel (or habits equivalent to one) separate from AppAmaGooBookSoft.
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