In one of the most brilliant B2B marketing things I've ever seen: scroll to the ChargeSafe video. http://www.geltechsolutions.com/fireice/shield.aspx …
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$X00,000 to buy a national TV spot;
$Y,000 to make a convincing video for Youtube and get it picked up by MSNBC / etc. -
this is the business model the Harmon brothers built their agency on to great success http://theharmonbrothers.com
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