"Set yourself up as an expert in your field w/ content." <-- underrated variant: identify and showcase internal or related experts
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Replying to @patio11
Most companies do not do a great job of surfacing the under-the-waterline work they're doing or the talented people doing it. Do that, more.
2 replies 16 retweets 36 likes -
Replying to @patio11
Similarly, since companies often have profiles larger than that of customers or e.g. OSS contributors, feature them when you can.
1 reply 0 retweets 10 likes -
Replying to @patio11
Partially that's for reciprocity, partially it is to associate yourself with worthwhile folks, partially to be a hub of your ecosystem.
1 reply 0 retweets 9 likes
If you're the place to go to learn about X and you are selling something related to X then life will treat you pretty darn well.
4:12 AM - 2 Nov 2016
from Minato-ku, Tokyo
0 replies
10 retweets
37 likes
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