Charge More. Grandfather your existing customers into the old pricing. Some small subtleties below.https://twitter.com/amyhoy/status/777145362150719488 …
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Replying to @patio11
"What if a new customer asks me for the old price?" Judgment call; I mostly give it to them if there is any reason to.
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Replying to @patio11
A common case: "I work at a business and there is a decisionmaking cycle. At start of cycle, price was X. X good! Price is now > X. Ouch."
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Replying to @patio11
"Should I reward someone who is being nice with a discount?" Money is a poor way to motivate people; try recognition or a gift.
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Replying to @patio11
I have forgotten every company that ever gave me an account credit and I will never forget Twilio sending Lillian a baby-sized jacket.
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Replying to @patio11
"What do I need to build in a SaaS to do pricing?" The non-obvious one: you or CS needs to be able to change customer plan levels w/o them.
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Replying to @patio11
"Why?* Because customers will ask you to upgrade their plan and its a poor user experience to say "Log in and do that. I don't want money."
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Replying to @patio11
"Should I ever sunset grandfathered plans?" As T goes to infinity the percentage of your revenue coming from early customers goes to 0%.
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Replying to @patio11
Businesses dealing with other businesses are in a transaction, but loyalty should be rewarded, so I am OK not optimizing here.
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"What if I'm losing money on a customer?" You're a SaaS company. Your margins are fat. Mentally account for it as marketing and move on.
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Replying to @patio11
"What if a customer is grandfathered, leaves, comes back?" Judgement call; I tend to default to generous within reason but prices are prices
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Replying to @patio11
right; they have to ask for it, and even then, judgement: left for 1 month or 1 year? Big difference in featureset impovements.
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