Charge More. Grandfather your existing customers into the old pricing. Some small subtleties below.https://twitter.com/amyhoy/status/777145362150719488 …
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Businesses dealing with other businesses are in a transaction, but loyalty should be rewarded, so I am OK not optimizing here.
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"What if I'm losing money on a customer?" You're a SaaS company. Your margins are fat. Mentally account for it as marketing and move on.
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you can also use add-ons or new goodies to persuade grandfathered customers to upgrade by CHOICE https://unicornfree.com/2015/how-can-i-raise-prices-for-my-existing-customers …
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